From technology and entrepreneurship to consulting, professional education, events and creative production — each chapter has shaped who I am today.
I never set out to have a single career. I set out to keep learning, and to let that learning take me wherever it made sense to go next.
That has meant standing at a workbench in a Tunisian garment factory, designing websites in the early days of the Tunisian web, leading digital transformation programs for governments and global institutions, training the next generation of PMO and enterprise architecture professionals, and building companies, platforms and communities along the way.
What ties it all together isn't a job title. It's a pattern: understand a problem deeply, build something real to solve it, teach others what I've learned, and keep creating — whether that's a strategy, a platform or a piece of visual storytelling.
29 years of director-level advisory work across the GCC, MENA and Europe — architecting national-scale digital transformation for ministries, sovereign entities and large enterprises.
Selected assignments with the United Nations, the Arab League and international trade bodies.
Appointed as one of a select group of global assessors contributing to the UN's biennial benchmark of digital government maturity across 193 member states.
Mentored Tunisian women entrepreneurs in e-commerce strategy and global market access under the UN ITC SheTrades program.
Partnered with ESCWA and KPMG to deliver Enterprise Architecture and ITIL workshops for public sector IT managers at Qatar's Ministry of Telecommunication.
Designed technical architecture for the Open Source Arabic Search Engine program as a core member of the platform development team.
Progressing from software engineering and IT management to digital entrepreneurship — the technical depth that still underpins the advisory practice today.
Founder & CEO — digital solutions firm, MENA region
IT Manager — enterprise infrastructure & systems modernization
Software Engineer — mission-critical defence systems
Web development, graphic design & print production
Technician in Garment Manufacturing.
A formal grounding in digital transformation and quality management, built alongside — not instead of — decades of hands-on practice.
Université Virtuelle de Tunis, Tunisie
Strengthened my expertise in digital transformation, business and organizational change.
Université Virtuelle de Tunis, Tunisie
Built a strong foundation in quality, health, safety and risk management.
ECOLIG, Tunisia
Formal training in web design that contributed to my transition into the digital and technology field.
CFP Den Den, Tunisia
My first professional qualification and the starting point of my professional journey.
Faculté des Sciences Juridiques et Sociales de Tunis, Tunisia
Studies not completed
Whatever the role — consultant, trainer, founder or creator — the same principles apply.
I go deep into a problem before proposing a solution. Frameworks matter less than genuinely understanding what an organization needs.
I've built companies and platforms myself. That hands-on experience shapes advice that is practical, not theoretical.
Every engagement becomes a lesson I can pass on — through training, coaching or mentoring the next generation.
Design, video and storytelling keep my thinking sharp and my communication human — on stage, on screen and on paper.
Outside consulting rooms, I've founded a national walking movement, served on sports federation boards, and stayed active in professional associations across data, PMO and enterprise architecture — because building healthy communities matters as much as building healthy organizations.
